The arctic monkeys started the internet revolution by using viral advertising to their advantage. By using the Social networking site myspace, they managed to distribute their music to many different types of audiences, making their music known. Another artist that did this was Lilly Allen. After thousands of followers on myspace, she accumulated enough press that enable her to to number one.
The internet has made it available for everyone to download music through sites such as 'Napstar' and 'I Tunes'. Gnarls Barklys 'Crazy' was the longest running number one in the official download chart running 11 consecutive weeks, and became 3the first number one in the charts to become number 1 simply through down loading.
Although the internet has helped various artist expand the sale of their music and helped independent labels and their artists become more popular, the internet has become a big problem for the BIG 4. EMI, Sony BMG, Warner Music and Universal have experienced huge decreases in sales for music down to illegal download through sites such as Lime Wire and through torrents. Although this has effected the main companies the industry has found a new way to use this to their advantage. By creating more videos for songs, artists upload their videos onto youtube and Vevo, advertising themselves for free, meaning that people can send their videos and music to friends via Facebook and twitter, meaning a higher demand for gig tickets and merchandise therefore making the money up that they would have lost through illegal downloading.
Many artists are trying new ways to pre - mote themselves and the internet is always coming up with new ways to do this.
Myspace - Myspace has become a platform where unsigned artist have the chance to showcase their talents by uploading MP3 versions of there own music. It works as both a blogging site and a social networking site allowing other social networkers on the same network to follow and talk to each other, meaning that this specific site has become a main contender for Viral Advertising. It allows the user to customise their own page to fit their genre of music which makes it easier for the audience to identify what kind of music they are listening to, and can update followers on Gig information and picture/video updates.
Although the internet has helped various artist expand the sale of their music and helped independent labels and their artists become more popular, the internet has become a big problem for the BIG 4. EMI, Sony BMG, Warner Music and Universal have experienced huge decreases in sales for music down to illegal download through sites such as Lime Wire and through torrents. Although this has effected the main companies the industry has found a new way to use this to their advantage. By creating more videos for songs, artists upload their videos onto youtube and Vevo, advertising themselves for free, meaning that people can send their videos and music to friends via Facebook and twitter, meaning a higher demand for gig tickets and merchandise therefore making the money up that they would have lost through illegal downloading.
Many artists are trying new ways to pre - mote themselves and the internet is always coming up with new ways to do this.
Myspace - Myspace has become a platform where unsigned artist have the chance to showcase their talents by uploading MP3 versions of there own music. It works as both a blogging site and a social networking site allowing other social networkers on the same network to follow and talk to each other, meaning that this specific site has become a main contender for Viral Advertising. It allows the user to customise their own page to fit their genre of music which makes it easier for the audience to identify what kind of music they are listening to, and can update followers on Gig information and picture/video updates.
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