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Monday, 15 November 2010
'Your Song' - Ellie Goulding
Many conventions of the music video can be seen in Ellie Goulding's version of "Your song" originally composed by Sir Elton John. The main artist is constantly in the narrative. At the beginning of the video their are close up shots of Gold leaves and boots. Straight away the audience interoperate this code for nature. The next shot is a close up of a ticket. The camera defocuses on the ticket but we can see that the words 'return' are printed on the front, telling the audience that are artist is returning home. Throughout the video a constant home recording feeling is strewn into it. The constant jostling of the camera and its defocusing creates this. All of these images create an innocent and warm feeling to the video; the orange light that surrounds Goulding when she's singing into the camera re-occures throughout many music videos. In Rihanna and Eminems "love the way you lie " video, an orange glow is used behind eminem, creating a sense of freedom and space. In the "Your song" video, it creates the same feel.
The constant defocusing in the video makes the audience aware of what they are watching. Creating the idea that what the camera is focusing on is important. When Goulding is in the train, rocking back and forth relays codes of youthfulness and excitement, and, remembering the train ticket, gives us the idea that shes going somewhere that she hasn't been for a long time or ever. Goulding is seen playing the piano, a convention that is commonly used in a music video in which the artist is playing an instrument to showcase their other talents. The cat is is code for warmth and homeliness, this is the same with the woolen jumpers and the hot drinks. Quick cuts throughout the music video is another common convention.
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Need more focus on actual conventions of music video. Spelling of interpret.
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